// Campaign’s framework and message
With or without Brexit, Portugal wants British citizens to know that they will always be welcome in our country and that we will never stop being with those with whom we share the oldest alliance in the world. To let everyone know this, in March 2019, Turismo de Portugal launched the Brelcome - Portugal will never leave you campaign.
// Campaign structure
This campaign is part of Portugal's contingency plan for the UK market, which also includes a dedicated online hotline and a specific information area on the VisitPortugal portal. Portugal was a pioneer in the adoption of this contingency plan in Europe, which guarantees the British that they will maintain the travel conditions they currently enjoy - namely visa exemption, creation of dedicated lanes at airports, use of health insurance or recognition of driving licences.
The campaign promotes the assets of national tourism and with an investment of 200 thousand euros will be up until June to remind us that, despite changes that may eventually be coming, there are always things that don't change. Our beaches and our flavours, our golf courses and our music festivals will never fail to welcome visitors from the UK.
// Our sand will never leave you
// Our sunsets will never leave you
// Our waves will never leave you
// Our flavours will never leave you
